Wolfe Herd observes Bumble faster because the an online dating software, a social platform otherwise a technologies business than since a brandname

Wolfe Herd observes Bumble faster because the an online dating software, a social platform otherwise a technologies business than since a brandname

Younger than simply “Lean Inside the,” quicker litigious than “Time’s Right up,” Bumble stands for a kind of friendly Sadie Hawkins feminism which is a little more about effect effective than simply wielding fuel

It will be the keyword you to definitely she spends the absolute most whenever talking about Bumble, and it is the expression one plants up frequently inside the conversations which have personnel and you can executives. “Whitney is a big believer you to branding was what you,” says Alex Williamson, Wolfe Herd’s sorority cousin and greatest pal, and you will Bumble’s previous captain brand officer. Continue reading “Wolfe Herd observes Bumble faster because the an online dating software, a social platform otherwise a technologies business than since a brandname”